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Science of Colour

Posted by Rikus Engelbrecht on

Colour specialist Nancy Mendes from Style Muse - Image Consultant says how colours affect us correlates to that colours behaviour in nature.

She explains, “We have a repository of information about a colour. For example, the colour blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why it is reminds us of stability and calm.”

The next time you choose your corporate wear, pay attention to the colours you choose - it has a profound effect on your customers/clients


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